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When high school students visit and research colleges and universities, it is important that they learn about a school’s mission, values and founding principles.  That information is useful as they consider whether a school appeals. It’s also helpful as they try to assess whether that school is a place that will help them achieve their goals and where they would want to make their home for the next four years.  

While students and parents think that the process by which colleges choose whom to admit is all about the qualifications of the applicant, in reality it is about a whole lot more. Ultimately colleges are self-serving. Many of their admission policies and practices are designed with their own interests and agendas in mind. Knowing that fact and understanding what colleges generally value in the process helps parents and students. Translating that knowledge into action makes students stronger applicants.

As a Certified Educational Planner (CEP) and member of the Association of Certified Educational Planners (AICEP), the Independent Educational Consultants Association (IECA), and the National Association for College Admission Counseling (NACAC), I adhere to their policies on Ethics and Professional Practice.

CEP Principles