When high school students visit and research colleges and universities, it is important that they learn about a school’s mission, values and founding principles.  That information is useful as they consider whether a school appeals. It’s also helpful as they try to assess whether that school is a place that will help them achieve their goals and where they would want to make their home for the next four years. Â
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While students and parents think that the process by which colleges choose whom to admit is all about the qualifications of the applicant, in reality it is about a whole lot more. Ultimately colleges are self-serving. Many of their admission policies and practices are designed with their own interests and agendas in mind. Knowing that fact and understanding what colleges generally value in the process helps parents and students. Translating that knowledge into action makes students stronger applicants.
As a Certified Educational Planner (CEP) and member of the Association of Certified Educational Planners (AICEP), the Independent Educational Consultants Association (IECA), and the National Association for College Admission Counseling (NACAC), I adhere to their policies on Ethics and Professional Practice.
CEP Principles
Jane Hoffman is a Certified Educational Planner (CEP). The CEP is the mark of distinction for independent educational consultants and high school counselors. It reflects the highest level of professional achievement and signifies extensive knowledge and commitment to the profession and to providing the highest quality of service to students and families. It is conferred only after demonstration of expanded institutional and professional knowledge.
Jane Hoffman is an active member of a number of professional associations in college admissions and counseling, including the American Institute of Certified Educational Planners (AICEP), the Independent Educational Consultants Association (IECA) and the National Association for College Admission Counseling (NACAC). Jane is a graduate of IECA’s Practices and Principles Training Institute and adheres to IECA’s Principles of Good Practice. Since it is important to remain current, Jane frequently attends national conferences and participate in professional exchanges that provide the latest information on admission policies, practices, trends and developments. Jane regularly visit colleges and meets with admissions officers to learn about each school’s culture, educational programs, institutional priorities and admissions practices. Ongoing professional development activities also include taking courses online, completing webinars and consulting with colleagues.
