Jane C. Hoffman, MBA, CEP

Professional Memberships

  • Jane HoffmanCertified Educational Planner (CEP), American Institute of Certified Educational Planners (AICEP)
  • Independent Educational Consultants Association (IECA)
  • National Association for College Admission Counseling (NACAC)


  • Northeastern University, M.B.A.
  • Colby College, B.A. in Sociology and Human Development

I have spent well over 30 years in higher education as a university administrator and educational planner.  In 2005, I founded College Advice 101 to apply my expertise to directly support students and their parents as they navigate the increasingly complex college admissions terrain and research, apply and gain admission to colleges. With an office in lower Westchester County in New York, I support clients throughout the tri-state area in person.  I also provide guidance to students throughout the country by telephone and email.

The CEP is the Certified Educational Planner which Jane holds, and is the mark of distinction for independent educational consultants and high school counselors.

I am a Certified Educational Planner (CEP). The CEP is the mark of distinction for independent educational consultants and high school counselors. It reflects the highest level of professional achievement and signifies extensive knowledge and commitment to the profession and to providing the highest quality of service to students and families. It is conferred only after demonstration of expanded institutional and professional knowledge.

CEPIECANACACI am an active member of a number of professional associations in college admissions and counseling, including the American Institute of Certified Educational Planners (AICEP), the Independent Educational Consultants Association (IECA) and the National Association for College Admission Counseling (NACAC). I am a graduate of IECA’s Practices and Principles Training Institute and adhere to IECA’s Principles of Good Practice. Since it is important to remain current, I frequently attend national conferences and participate in professional exchanges that provide the latest information on admission policies, practices, trends and developments. I regularly visit colleges and meet with admissions officers to learn about each school’s culture, educational programs, institutional priorities and admissions practices. Ongoing professional development activities also include taking courses online, completing webinars and consulting with colleagues.

I have worked as an educational administrator at Columbia University, Kentucky State University and Northeastern University. My work in the central administration of those institutions has given me a unique vantage point from which to understand and interpret changing institutional and educational policies and practices. I am also attuned to the complex role that enrollment management has increasingly played in college admissions.

I hold a B.A. in Sociology and Human Development from Colby College and an M.B.A. from Northeastern University. I was awarded a Woodrow Wilson Fellowship for my position as the Executive Assistant to the President of Kentucky State University.

Articles that I have written have been published in  Insights (the newsletter of IECA), the NYSACAC Quarterly Newsletter, The Journal News, The Sound and Town Report, The Scarsdale Inquirer, The Record-Review, The Rivertowns Express and online at the Larchmont Gazette and The Loop. I was a contributor to the Fall 2010 issue of Reform Judaism Magazine’s “The RJ Insider’s Guide to College Life” in an article entitled Admission 100: Getting In: What the Experts SayMy Letters to the Editor have been published in the Fall 2013 Journal of College Admission, which is the newsletter of NACAC, and The Globe (a high school student newspaper.)

In addition to my work with clients, I am active in efforts to reform and make the process of college admissions more educationally based and less stressful.